Chordia

2026

AI-powered conversation analysis

We designed a conversation intelligence platform that automatically analyzes customer interactions across calls, chats, and emails, helping organizations improve agent performance, maintain compliance, and uncover valuable business insights.

Role

Product Designer

Timeline

March 2026

Team

2 Designers

Platform

Saas Product

Role

Product Designer

Timeline

March 2026

Team

2 Designers

Platform

Saas Product

Overview

Designing clarity for complex conversations

Chordia is an AI-powered conversation intelligence platform that automatically analyzes customer interactions across calls, chats, and emails.

The platform helps organizations understand what is happening across thousands of customer conversations—identifying trends, evaluating agent performance, monitoring compliance, and uncovering actionable business insights.

Our role was to design both the Chordia product and website experience, creating a cohesive system that could communicate a complex AI-driven platform in a simple, intuitive, and visually engaging way.

The Impact

The redesign unified 4 core solutions into one platform, transforming 300+ behavioral signals into a clearer, more actionable user experience.

Problem

Understanding conversation data felt unnecessarily complex

Guardia brings together large volumes of conversation data across multiple channels, but complex information architecture and dense interfaces made it difficult for users to quickly understand key insights. Users needed a clearer way to navigate conversations, identify meaningful behavioral signals, and turn data into actionable insights.

Designs

Refining the dashboard experience

The final redesign focused on improving clarity across everyday financial tasks through stronger hierarchy, simplified navigation, and more contextual transaction feedback. The updated interface made balances easier to compare, actions easier to locate, and activity flows easier to understand at a glance.

Brand Guideline - A cohesive color and typography system that establishes a clear and consistent visual identity for the Chordia brand. These foundations ensure consistency and scalability across all UI components and product experiences.

Conversation coaching - AI-powered coaching that highlights key opportunities and evidence. It helps managers take the right coaching action quickly.

Conversation Quality - Clear coaching insights help identify strengths and areas for improvement.

Conversation Insights - Configure and prioritize the signals that matter most to your business. Compass tracks these signals to uncover meaningful conversation insights.

Conversation Compliance - Set clear compliance requirements for every customer interaction. Track key policies like verification, disclosures, consent, and approved language.

Website Design - A complete website experience designed across the homepage and all key detail pages, creating a cohesive and engaging digital journey. The design combines clear storytelling, intuitive layouts, and immersive visuals to showcase the product and its capabilities.

Lessons

Designing for clarity, consistency, and scalability

This project reinforced the importance of creating a consistent design language across a growing digital ecosystem. Working across the design system, product, and website helped me understand how scalable components, clear visual hierarchy, and reusable patterns can create a more cohesive experience. One of the biggest learnings was balancing flexibility with consistency building a system that could support evolving product needs while maintaining a unified brand experience across every touchpoint.

Vibhuti Shimpi

Product & web designer focused on clean systems, smooth interactions, and meaningful details.

Contact

shimpivibhuti8@gmail.com

+91 9604511172

Vibhuti Shimpi

Product & web designer focused on clean systems, smooth interactions, and meaningful details.

Contact

shimpivibhuti8@gmail.com

+91 9604511172

Vibhuti Shimpi

Product & web designer focused on clean systems, smooth interactions, and meaningful details.

Contact

shimpivibhuti8@gmail.com

+91 9604511172